Marcelo Velasquez

Chicago, IL
Email: marcelo@marceloportfolio.com
LinkedIn: linkedin.com/in/marcelovelasquez/

Professional Summary

A results-driven Marketing Manager and Web Developer with over 10 years of experience bridging the gap between marketing strategy, sales execution, and technical implementation. Proven ability to drive business growth by developing high-performance websites, creating data-informed marketing campaigns, and optimizing the entire sales funnel. A creative problem-solver with a unique 360-degree perspective, dedicated to building digital experiences that are not just functional but are powerful engines for lead generation and revenue.

Skills

Languages & Frameworks

HTML5, CSS3, JavaScript (ES6+), TypeScript, React, Next.js, Node.js, APIs

Marketing & Sales Platforms

Google Analytics, Google Ads, SEMrush, Zendesk CRM, Sanity CMS, Wix

Design Tools

Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Professional Expertise

SEO/SEM, Lead Generation, Sales Funnel Optimization, Project Management, A/B Testing, Data Analysis, Brand Strategy, Sales Enablement, Bilingual Communication (English/Spanish)

Professional Experience

Marketing Manager

Imperial Service Systems | Chicago, IL | Oct 2023 - Present

  • Architected and launched a new corporate website using Next.js and Sanity CMS, enhancing performance and scalability.
  • Rescued and professionally overhauled the initial company website, immediately boosting lead generation and establishing a credible online presence.
  • Redesigned the corporate sales presentation and marketing collateral (flyers, brochures), creating a modern, cohesive brand identity that better supports the sales team.
  • Collaborated with advertising agencies to direct Google Ads campaigns and developed proactive sales strategies and promotions to generate new revenue streams.

Web Developer (Freelance)

Self-Employed | Chicago, IL | Dec 2017 - Jan 2024

  • Developed and implemented custom front-end components for client websites using React, JavaScript, SVGs, and advanced CSS, focusing on enhancing user experience and design.
  • Consulted with small businesses on web strategy, translating their business needs into functional and visually appealing digital solutions.
  • Managed multiple client projects simultaneously, handling everything from initial design mockups in Figma to final deployment.

Front-End Web Developer

Vision | Bolingbrook, IL | Jul 2018 - May 2020

  • Contributed to the redesign of the Teladoc Health website by translating new brand designs into clean, responsive HTML, CSS, and JavaScript.
  • Engineered efficient HTML/CSS templates for variable data mailers, improving processing efficiency and campaign turnaround time.
  • Developed and tested cross-platform compatible email marketing campaigns, ensuring consistent rendering and user experience across various clients.

Sales Representative

Mr. Mato Wholesales | Chicago, IL | Dec 2015 - Feb 2017

  • Managed all commercial sales activities and client relationships within the greater Chicago territory, consistently meeting and exceeding sales targets.

Executive Training Advisor

ADEN Business School | Guatemala | Oct 2013 - Nov 2014

  • Pioneered and executed the company's first "Open House" event, creating personalized invitations for a multi-building business park that resulted in direct sales of high-ticket MBA and executive education programs.

Sales Executive

Mayaprin | Guatemala | Feb 2010 - Jun 2012

  • Led an innovative direct marketing campaign using then-nascent variable data printing technology, creating personalized flyers for businesses in a key tourist district, resulting in significant new client acquisition.
  • Managed sales of both digital and offset printing services, specializing in data-driven marketing collateral for direct mail campaigns.

Education & Certifications

Education

Marketing Studies (3 years)

Selected Certifications

  • Marketing Analytics Foundation | Meta
  • Project Management Professional Certificate | University of Colorado Boulder
  • User Interface Design | University of Minnesota
  • Developing Applications with Google Cloud | Google Cloud
  • International B2B Marketing | Yonsei University
  • Generative AI: Foundation Models and Platforms | IBM
  • Think Outside the Inbox: Email Marketing | Google
  • Database Design and Basic SQL in PostgreSQL | University of Michigan